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Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Copywriting - Google News

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Copywriters command big paychecks, and this $19 training package will get you there - TNW


TNW

Copywriters command big paychecks, and this $19 training package will get you there
TNW
Copywriting Masterclass: Writing That Sells (a $200 value): Breaking down the way you communicate, this course will have you doubling conversion rates, goosing your click-through numbers and spiking sales. Copywriting: How to Be a Crazy Good Copywriter ...

7 characteristics of brilliant copywriting - PR Daily


PR Daily

7 characteristics of brilliant copywriting
PR Daily
Brilliant copywriters know what they want to say and how to get it down on the page in a logical sequence. Their words make a clear point right from the get-go and use an introductory paragraph to hint at what is coming. This is especially important ...

and more »

4 courses to kickstart a freelance copywriting career - Boing Boing


Boing Boing

4 courses to kickstart a freelance copywriting career
Boing Boing
Knowing how to write isn't just handy for keeping embarrassing typos out of your emails. The truth is that companies are in dire need of talented copywriters who can tell the story of their brands, and they're willing to pay top-dollar. You can join ...

Social Media & Copywriting Coordinator - Pedestrian TV


Social Media & Copywriting Coordinator
Pedestrian TV
At ADME, we're an established, boutique advertising servicing a folio of high profile automotive clients. Located along the bustling Smith Street, our team is young, bright and hard-working. We aim to cultivate a fast-paced environment that's adaptable ...

Learn how to launch a career in copywriting for under $25 - The Daily Dot


The Daily Dot

Learn how to launch a career in copywriting for under $25
The Daily Dot
Good sales copy sells. It's literally as simple as that. If you want to amp up your copywriting style in 2018, do yourself a favor and dive into this Copywriting Mastery Bundle deal. A new freelance writing career may await you at the end of these four ...

How Will Voice AI Impact Marketing & Copywriting? - B&T


B&T

How Will Voice AI Impact Marketing & Copywriting?
B&T
For example, for a 'how to' blog or video, the copywriting would be along the lines of: “How to order an Uber”. However, to facilitate voice activation technology, it would be more like: “Alexa, order me an Uber.” When it comes to marketing and content ...

Top 5 Copywriting Secrets that can Improve Your Writing - TG Daily (blog)


TG Daily (blog)

Top 5 Copywriting Secrets that can Improve Your Writing
TG Daily (blog)
Do you differentiate between a proficient writer and a bad writer on the basis of spelling errors, grammatical mistakes, and flow of language? If yes, then think about it again! This is not the only difference between a good and a bad writer. There are ...

Copywriting for Tech Companies - Business 2 Community


Copywriting for Tech Companies
Business 2 Community
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you ...

Learn how to turn a love for writing into a full-blown career - Mashable


Mashable

Learn how to turn a love for writing into a full-blown career
Mashable
Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Have you ever wondered if your writing hobby could actually ...

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