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Copywriting Information

The Five Rules Of Influential Web Writing


Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.

Copywriting and Your Five Senses


In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy.

Copywriting Makeover: Making An Emotional Connection - Part 2 of 2


In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2


One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too.

Top 3 Rules for Writing Effective Copy


One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product.

Keeping It Real: The Only Copywriting Trick That Works


Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments.

Segmenting Your Target Audience Through Your Copywriting


Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.

Five Keys To Leaner and Meaner Copywriting


Grab 'em and don't lose 'em. Every marketer knows that one.

Better Copy: The Interview is the Key


Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.

Organizing Your Data to Write Better Copy


Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded.

Cleaning Up Your Copy


When you are beginning to write, you gather as much data as you can. You continually add allied thoughts.

Finding Your Clients Business Problem Leads to Better Copy


WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing.

9 Tips for Great Design of Your Marketing Materials


1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.

Are You Asking the Right Questions in Your Copy?


It's a common approach to writing copy. You begin by asking questions.

Why You Should Write To Inform And Not To Sell


Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer.

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Copywriting - Google News

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Copywriters command big paychecks, and this $19 training package will get you there - TNW


TNW

Copywriters command big paychecks, and this $19 training package will get you there
TNW
Copywriting Masterclass: Writing That Sells (a $200 value): Breaking down the way you communicate, this course will have you doubling conversion rates, goosing your click-through numbers and spiking sales. Copywriting: How to Be a Crazy Good Copywriter ...

AI and copywriting: do androids dream up eclectic tweets? - Cambridge Network


Cambridge Network

AI and copywriting: do androids dream up eclectic tweets?
Cambridge Network
My favourite thing about copywriting agency-side is the scope of clients we work with. There's always something new on the horizon, and I like to think I'm an open-minded dude who can turn his hand to most subjects. Compared to even a modest AI, though ...

7 characteristics of brilliant copywriting - PR Daily


PR Daily

7 characteristics of brilliant copywriting
PR Daily
Brilliant copywriters know what they want to say and how to get it down on the page in a logical sequence. Their words make a clear point right from the get-go and use an introductory paragraph to hint at what is coming. This is especially important ...

and more »

4 courses to kickstart a freelance copywriting career - Boing Boing


Boing Boing

4 courses to kickstart a freelance copywriting career
Boing Boing
Knowing how to write isn't just handy for keeping embarrassing typos out of your emails. The truth is that companies are in dire need of talented copywriters who can tell the story of their brands, and they're willing to pay top-dollar. You can join ...

Social Media & Copywriting Coordinator - Pedestrian TV


Social Media & Copywriting Coordinator
Pedestrian TV
At ADME, we're an established, boutique advertising servicing a folio of high profile automotive clients. Located along the bustling Smith Street, our team is young, bright and hard-working. We aim to cultivate a fast-paced environment that's adaptable ...

Learn how to launch a career in copywriting for under $25 - The Daily Dot


The Daily Dot

Learn how to launch a career in copywriting for under $25
The Daily Dot
Good sales copy sells. It's literally as simple as that. If you want to amp up your copywriting style in 2018, do yourself a favor and dive into this Copywriting Mastery Bundle deal. A new freelance writing career may await you at the end of these four ...

How Will Voice AI Impact Marketing & Copywriting? - B&T


B&T

How Will Voice AI Impact Marketing & Copywriting?
B&T
For example, for a 'how to' blog or video, the copywriting would be along the lines of: “How to order an Uber”. However, to facilitate voice activation technology, it would be more like: “Alexa, order me an Uber.” When it comes to marketing and content ...

Copywriting for Tech Companies - Business 2 Community


Copywriting for Tech Companies
Business 2 Community
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you ...

Learn how to turn a love for writing into a full-blown career - Mashable


Mashable

Learn how to turn a love for writing into a full-blown career
Mashable
Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Have you ever wondered if your writing hobby could actually ...

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