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Copywriting Information

How To Write Direct Mail That Really, Really Works!


So, you have something you want to sell. It may be a product, a service, or a cause.

10 Things You Should Expect From Your Website Copywriter


As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.

Engage Your Customer - Write About Benefits


Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".

Writing Benefit-Driven Web Copy - 4 Steps to More Sales


You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.

10 Tips for Aspiring Freelance Copywriters


Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.

The Formulas Freelance Copywriters Employ When Creating Web Content


What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.

The Lost Art Of Fundamental Copywriting


What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret.

Kick-Starting Body Copy


Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off - how to make a start.

"Super Adjectives" Boost the Power of Your Copy


Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words.

Your USP is Useless


One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy.

Progressive Headlines Guide Customers To Buy


Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.

How to Write Adverts that Forces People to Respond


Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why.

3 Steps To Better Sales Copywriting


Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter.

Calls-To-Action: Making Them Fit Makes All the Difference


It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.

10 Eye Popping, Jaw Dropping Ad Copy Secrets


1. Use a hand written letter on your ad copy instead of text.

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Copywriting - Google News

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Copywriters command big paychecks, and this $19 training package will get you there - TNW


TNW

Copywriters command big paychecks, and this $19 training package will get you there
TNW
Copywriting Masterclass: Writing That Sells (a $200 value): Breaking down the way you communicate, this course will have you doubling conversion rates, goosing your click-through numbers and spiking sales. Copywriting: How to Be a Crazy Good Copywriter ...

7 characteristics of brilliant copywriting - PR Daily


PR Daily

7 characteristics of brilliant copywriting
PR Daily
Brilliant copywriters know what they want to say and how to get it down on the page in a logical sequence. Their words make a clear point right from the get-go and use an introductory paragraph to hint at what is coming. This is especially important ...

and more »

4 courses to kickstart a freelance copywriting career - Boing Boing


Boing Boing

4 courses to kickstart a freelance copywriting career
Boing Boing
Knowing how to write isn't just handy for keeping embarrassing typos out of your emails. The truth is that companies are in dire need of talented copywriters who can tell the story of their brands, and they're willing to pay top-dollar. You can join ...

Social Media & Copywriting Coordinator - Pedestrian TV


Social Media & Copywriting Coordinator
Pedestrian TV
At ADME, we're an established, boutique advertising servicing a folio of high profile automotive clients. Located along the bustling Smith Street, our team is young, bright and hard-working. We aim to cultivate a fast-paced environment that's adaptable ...

Learn how to launch a career in copywriting for under $25 - The Daily Dot


The Daily Dot

Learn how to launch a career in copywriting for under $25
The Daily Dot
Good sales copy sells. It's literally as simple as that. If you want to amp up your copywriting style in 2018, do yourself a favor and dive into this Copywriting Mastery Bundle deal. A new freelance writing career may await you at the end of these four ...

How Will Voice AI Impact Marketing & Copywriting? - B&T


B&T

How Will Voice AI Impact Marketing & Copywriting?
B&T
For example, for a 'how to' blog or video, the copywriting would be along the lines of: “How to order an Uber”. However, to facilitate voice activation technology, it would be more like: “Alexa, order me an Uber.” When it comes to marketing and content ...

Top 5 Copywriting Secrets that can Improve Your Writing - TG Daily (blog)


TG Daily (blog)

Top 5 Copywriting Secrets that can Improve Your Writing
TG Daily (blog)
Do you differentiate between a proficient writer and a bad writer on the basis of spelling errors, grammatical mistakes, and flow of language? If yes, then think about it again! This is not the only difference between a good and a bad writer. There are ...

Copywriting for Tech Companies - Business 2 Community


Copywriting for Tech Companies
Business 2 Community
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you ...

Learn how to turn a love for writing into a full-blown career - Mashable


Mashable

Learn how to turn a love for writing into a full-blown career
Mashable
Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Have you ever wondered if your writing hobby could actually ...

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