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Copywriting Information

Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting


Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet - it can also help you develop as a writer.

Top 7 Things To Do Before You Hire A Copywriter


Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.

Memorable Sales Copy -- How to Write it


Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that will last long after the marketing is over.

No-Holds-Barred Conversation with Dan Lok - Part 1


Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners.

Freelance Writers: Double Your Income


Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.

Three Tips For Magnetizing Your Copy


The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

Are Long Copy Salesletters Scams?


A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.

Prevent Procrastination With Positive Pressure


My wife and I recently bought a house.It's currently being built and moving day is slated for December.

Its Not What You Say But How You Say It


Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer.

The Biggest Mistake Copywriters Make


Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down.

How to Write Carrot-Wielding Copy!


A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention)Riveting (it pulls her into reading further)Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answer that question adequately it would likely take me an entire book the size of an encyclopedia! But for now, let me give you a succinct explanation.

Headlines That Pull, Persuade and Propel!


When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Want a Sticky Site That Sells? Forget Content!


An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.

Boost Your Conversion Rate In Three Steps


When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers.

Be Contagious... Spread The Word!


"Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.

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Little Marketing Genius launched in East Haddam - Middletown Press


Middletown Press

Little Marketing Genius launched in East Haddam
Middletown Press
... big plans to collaborate with small businesses all across the state. A full menu of marketing services, found at www.littlemarketinggenius.com, includes graphic design, website design, social media management, copywriting, consultation, and much more.

The Secret Weapon Of Small Brands That Beat Giants - The Good Men Project (blog)


The Good Men Project (blog)

The Secret Weapon Of Small Brands That Beat Giants
The Good Men Project (blog)
I can tell you as a writer myself, most of us are never even introduced to copywriting as a potential career option. I remember many years ago thinking that, in order to become a writer by trade, I either had to be a journalist or an editor. In fact, I ...

Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities - NB Herard


Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities
NB Herard
Mumbai, India, November 18, 2017 — Mumbai-based Textuar Communications LLP has significantly enhanced its service offerings by bringing in graphic design along with top rate copywriting and content writing services. Clients working with Textuar have ...

and more »

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips - Forbes


Forbes

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips
Forbes
“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true. Our work lives are filled with ways to do sales and marketing, whether that's through social networks ...

SEO Copywriting: How to Write Content That Ranks - Business 2 Community


Business 2 Community

SEO Copywriting: How to Write Content That Ranks
Business 2 Community
While traditional copywriting might only need to focus on one audience, SEO copywriting focuses on at least two at all times. Users: To no surprise, our primary audience is our user. It's imperative to deliver knowledgeable as well as emotionally ...

The Art Of Persuasion: Tips For Small Business Owners - Forbes


Forbes

The Art Of Persuasion: Tips For Small Business Owners
Forbes
People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites. The fact is, however, small businesses need these ...

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation' - Netimperative


Netimperative

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation'
Netimperative
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale. The company also announced the closing of up to $30 million in financing from Silicon ...

Mid Level Copywriter - Bizcommunity.com


Mid Level Copywriter
Bizcommunity.com
The copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts – big picture thinking. Understand the ...

Ten tips for excellent copywriting - Bizcommunity.com


Ten tips for excellent copywriting
Bizcommunity.com
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience. Here are 10 tips on how ...

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