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Copywriting Information

5 Deadly Copywriting Mistakes That Kill Sales


Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.

11 Ways to Get an Editors Attention


I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)


Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write.

Why Your Advertising Copy is not the Most Important Part of Your Ad


If you own a shop in the middle of the desert, and nobody walks past..

The Second Most Important Element of Your Ad... after the Headline


Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now.

Write Hard-Hitting Headlines With Magic Words That Sell


Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.

Write Benefits in Your Headlines to Deliver the Dream!


When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader.

How to Build Benefits from Features Fast and Easy with the Solution Approach


Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature.

Do You Make These 5 Mistakes When Writing Sales Copy?


Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings


Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!


According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.

Why Copywriting Is The Secret To Your Online Success


Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.

Discover Your Creativity


You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.

Is Your Content Provider Selling You Ripped Content?


Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.

Writing for People and Search Engines


Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.

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Little Marketing Genius launched in East Haddam - Middletown Press


Middletown Press

Little Marketing Genius launched in East Haddam
Middletown Press
... big plans to collaborate with small businesses all across the state. A full menu of marketing services, found at www.littlemarketinggenius.com, includes graphic design, website design, social media management, copywriting, consultation, and much more.

The Secret Weapon Of Small Brands That Beat Giants - The Good Men Project (blog)


The Good Men Project (blog)

The Secret Weapon Of Small Brands That Beat Giants
The Good Men Project (blog)
I can tell you as a writer myself, most of us are never even introduced to copywriting as a potential career option. I remember many years ago thinking that, in order to become a writer by trade, I either had to be a journalist or an editor. In fact, I ...

Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities - NB Herard


Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities
NB Herard
Mumbai, India, November 18, 2017 — Mumbai-based Textuar Communications LLP has significantly enhanced its service offerings by bringing in graphic design along with top rate copywriting and content writing services. Clients working with Textuar have ...

and more »

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips - Forbes


Forbes

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips
Forbes
“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true. Our work lives are filled with ways to do sales and marketing, whether that's through social networks ...

SEO Copywriting: How to Write Content That Ranks - Business 2 Community


Business 2 Community

SEO Copywriting: How to Write Content That Ranks
Business 2 Community
While traditional copywriting might only need to focus on one audience, SEO copywriting focuses on at least two at all times. Users: To no surprise, our primary audience is our user. It's imperative to deliver knowledgeable as well as emotionally ...

The Art Of Persuasion: Tips For Small Business Owners - Forbes


Forbes

The Art Of Persuasion: Tips For Small Business Owners
Forbes
People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites. The fact is, however, small businesses need these ...

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation' - Netimperative


Netimperative

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation'
Netimperative
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale. The company also announced the closing of up to $30 million in financing from Silicon ...

Mid Level Copywriter - Bizcommunity.com


Mid Level Copywriter
Bizcommunity.com
The copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts – big picture thinking. Understand the ...

Ten tips for excellent copywriting - Bizcommunity.com


Ten tips for excellent copywriting
Bizcommunity.com
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience. Here are 10 tips on how ...

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