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Copywriting Information

5 Deadly Copywriting Mistakes That Kill Sales


Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.

11 Ways to Get an Editors Attention


I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.

8 Tips for Writing Headlines that Grab Attention (and Keep Prospects Reading!)


Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write.

Why Your Advertising Copy is not the Most Important Part of Your Ad


If you own a shop in the middle of the desert, and nobody walks past..

The Second Most Important Element of Your Ad... after the Headline


Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now.

Write Hard-Hitting Headlines With Magic Words That Sell


Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.

Write Benefits in Your Headlines to Deliver the Dream!


When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, or contained a perceived benefit for the reader.

How to Build Benefits from Features Fast and Easy with the Solution Approach


Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product - SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature.

Do You Make These 5 Mistakes When Writing Sales Copy?


Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.

Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings


Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list.

Killer Business Headline Templates - So How Do You Write Killer Headlines in Minutes? You Cheat!


According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.

Why Copywriting Is The Secret To Your Online Success


Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.

Discover Your Creativity


You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal.

Is Your Content Provider Selling You Ripped Content?


Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so.

Writing for People and Search Engines


Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language.

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Copywriting - Google News

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Copywriters command big paychecks, and this $19 training package will get you there - TNW


TNW

Copywriters command big paychecks, and this $19 training package will get you there
TNW
Copywriting Masterclass: Writing That Sells (a $200 value): Breaking down the way you communicate, this course will have you doubling conversion rates, goosing your click-through numbers and spiking sales. Copywriting: How to Be a Crazy Good Copywriter ...

7 characteristics of brilliant copywriting - PR Daily


PR Daily

7 characteristics of brilliant copywriting
PR Daily
Brilliant copywriters know what they want to say and how to get it down on the page in a logical sequence. Their words make a clear point right from the get-go and use an introductory paragraph to hint at what is coming. This is especially important ...

and more »

4 courses to kickstart a freelance copywriting career - Boing Boing


Boing Boing

4 courses to kickstart a freelance copywriting career
Boing Boing
Knowing how to write isn't just handy for keeping embarrassing typos out of your emails. The truth is that companies are in dire need of talented copywriters who can tell the story of their brands, and they're willing to pay top-dollar. You can join ...

Social Media & Copywriting Coordinator - Pedestrian TV


Social Media & Copywriting Coordinator
Pedestrian TV
At ADME, we're an established, boutique advertising servicing a folio of high profile automotive clients. Located along the bustling Smith Street, our team is young, bright and hard-working. We aim to cultivate a fast-paced environment that's adaptable ...

Learn how to launch a career in copywriting for under $25 - The Daily Dot


The Daily Dot

Learn how to launch a career in copywriting for under $25
The Daily Dot
Good sales copy sells. It's literally as simple as that. If you want to amp up your copywriting style in 2018, do yourself a favor and dive into this Copywriting Mastery Bundle deal. A new freelance writing career may await you at the end of these four ...

How Will Voice AI Impact Marketing & Copywriting? - B&T


B&T

How Will Voice AI Impact Marketing & Copywriting?
B&T
For example, for a 'how to' blog or video, the copywriting would be along the lines of: “How to order an Uber”. However, to facilitate voice activation technology, it would be more like: “Alexa, order me an Uber.” When it comes to marketing and content ...

Top 5 Copywriting Secrets that can Improve Your Writing - TG Daily (blog)


TG Daily (blog)

Top 5 Copywriting Secrets that can Improve Your Writing
TG Daily (blog)
Do you differentiate between a proficient writer and a bad writer on the basis of spelling errors, grammatical mistakes, and flow of language? If yes, then think about it again! This is not the only difference between a good and a bad writer. There are ...

Copywriting for Tech Companies - Business 2 Community


Copywriting for Tech Companies
Business 2 Community
Copywriting for tech companies can come with its own set of veritable challenges. There is often a gap between what a technology company does, and what its ideal consumer may understand. If you try to market your company using the same language you ...

Learn how to turn a love for writing into a full-blown career - Mashable


Mashable

Learn how to turn a love for writing into a full-blown career
Mashable
Heads up: All products featured here are selected by Mashable's commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Have you ever wondered if your writing hobby could actually ...

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