Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result.

And then something happened.

Big money from venture capitalists burst onto the scene. Suddenly nobody was talking about content. (Where's the big investment return on 'content'?) Instead the attention went to businesses that came up with some kind of unique 'technology solution'.

Then the dotcom bubble burst.

And here we are.

Is content still important? I think so. People don't talk about it as earnestly as they once did, but I think that original thinking was very sound.

Here are three reasons why you should be creating more content on your site:

1. Content increases conversion rates by keeping prospects on your site.

When prospective customers arrive at your site, they like to 'dig deep'. They look for all the information they can find before they feel confident enough to commit to that purchase. Whether you are selling banking, subscriptions, noodles or digitals cameras, people want to know what they are buying.

If you don't give them all the information they need, they'll find someone else who does. Perhaps they'll try epinions.com, consumerguide.com or mouthshut.com. Or maybe they'll just do a search on Google.

The point is, if they can't find the information they want on your site, they'll try somewhere else. And as soon as they leave your site, the chances of their returning is fairly slim.

And that's very bad news for your conversion rates.

2. Content differentiates you from your competitors

What differentiates your noodle site from every other noodle site? Most businesses have a number of direct competitors and all too often there is very little to truly differentiate your products or services from theirs. You may have some marginal distinctions, new offers or price deals. But at the end of the day, a noodle is a noodle.

So how do you differentiate your site? You do it with content. You make your site an absolute magnet for anyone who is serious about cooking pasta. You provide the best recipes, you deliver the best advice, you seek out the most interesting and useful facts about noodles.

When you do that, your products may not be that different from anyone else's, but your site is. It has become different because it becomes known for being the number one resource for cooking great pasta.

3. Content is great for search engines and inbound links

Here's something we already know. The search engines love content, especially when it is substantial, updated and relevant.

So do your homework and make sure your content pages have SEO-friendly titles, headlines and body text.

In addition to being attractive to search engines, great content also attracts inbound links. The better the information, the more the number of sites that will want to link to you.

In conclusion...

Creating great content for your site, and newsletters, is still a very smart thing to do. It's good for your customers, good for your conversion rates, perfect for search engines and does a great job of separating your site from your competition.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.


MORE RESOURCES:

Copywriting - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities - The Daily Telescope


Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities
The Daily Telescope
Mumbai, India, November 18, 2017 — Mumbai-based Textuar Communications LLP has significantly enhanced its service offerings by bringing in graphic design along with top rate copywriting and content writing services. Clients working with Textuar have ...

and more »

Little Marketing Genius launched in East Haddam - Middletown Press


Middletown Press

Little Marketing Genius launched in East Haddam
Middletown Press
... big plans to collaborate with small businesses all across the state. A full menu of marketing services, found at www.littlemarketinggenius.com, includes graphic design, website design, social media management, copywriting, consultation, and much more.

The Secret Weapon Of Small Brands That Beat Giants - The Good Men Project (blog)


The Good Men Project (blog)

The Secret Weapon Of Small Brands That Beat Giants
The Good Men Project (blog)
I can tell you as a writer myself, most of us are never even introduced to copywriting as a potential career option. I remember many years ago thinking that, in order to become a writer by trade, I either had to be a journalist or an editor. In fact, I ...

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips - Forbes


Forbes

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips
Forbes
“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true. Our work lives are filled with ways to do sales and marketing, whether that's through social networks ...

SEO Copywriting: How to Write Content That Ranks - Business 2 Community


Business 2 Community

SEO Copywriting: How to Write Content That Ranks
Business 2 Community
While traditional copywriting might only need to focus on one audience, SEO copywriting focuses on at least two at all times. Users: To no surprise, our primary audience is our user. It's imperative to deliver knowledgeable as well as emotionally ...

The Art Of Persuasion: Tips For Small Business Owners - Forbes


Forbes

The Art Of Persuasion: Tips For Small Business Owners
Forbes
People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites. The fact is, however, small businesses need these ...

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation' - Netimperative


Netimperative

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation'
Netimperative
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale. The company also announced the closing of up to $30 million in financing from Silicon ...

Mid Level Copywriter - Bizcommunity.com


Mid Level Copywriter
Bizcommunity.com
The copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts – big picture thinking. Understand the ...

Ten tips for excellent copywriting - Bizcommunity.com


Ten tips for excellent copywriting
Bizcommunity.com
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience. Here are 10 tips on how ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links