Let us create a 3D eBook for you!
Let us create a 3d Digital eBook for you! DigyCat.com

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say.

Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page...

"What is it that I am really trying to say?"

With that question, I force myself to take a much more disciplined approach to my work.

I force myself to go back to the brief and take a closer look at the product or service in question, and the needs of the audience to which I am writing.

I force myself to think a lot harder about what really needs to be said in order to attract, engage, inform and inspire the reader.

I force myself to find the one line, the one thought that truly describes what it is I am trying to say.

With that line in hand, I can then start over, knowing that I am heading in the right direction with a clear, simple message.

All too often, copywriters use the process of copywriting to help them 'think'. That's how bad copy happens. You need to get the thinking done before you start writing.

Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.


MORE RESOURCES:

Copywriting - Google News

This RSS feed URL is deprecated

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

Little Marketing Genius launched in East Haddam - Middletown Press


Middletown Press

Little Marketing Genius launched in East Haddam
Middletown Press
... big plans to collaborate with small businesses all across the state. A full menu of marketing services, found at www.littlemarketinggenius.com, includes graphic design, website design, social media management, copywriting, consultation, and much more.

The Secret Weapon Of Small Brands That Beat Giants - The Good Men Project (blog)


The Good Men Project (blog)

The Secret Weapon Of Small Brands That Beat Giants
The Good Men Project (blog)
I can tell you as a writer myself, most of us are never even introduced to copywriting as a potential career option. I remember many years ago thinking that, in order to become a writer by trade, I either had to be a journalist or an editor. In fact, I ...

Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities - NB Herard


Textuar Enhances Service Offerings in November 2017 to Include Design Capabilities
NB Herard
Mumbai, India, November 18, 2017 — Mumbai-based Textuar Communications LLP has significantly enhanced its service offerings by bringing in graphic design along with top rate copywriting and content writing services. Clients working with Textuar have ...

and more »

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips - Forbes


Forbes

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips
Forbes
“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true. Our work lives are filled with ways to do sales and marketing, whether that's through social networks ...

SEO Copywriting: How to Write Content That Ranks - Business 2 Community


Business 2 Community

SEO Copywriting: How to Write Content That Ranks
Business 2 Community
While traditional copywriting might only need to focus on one audience, SEO copywriting focuses on at least two at all times. Users: To no surprise, our primary audience is our user. It's imperative to deliver knowledgeable as well as emotionally ...

The Art Of Persuasion: Tips For Small Business Owners - Forbes


Forbes

The Art Of Persuasion: Tips For Small Business Owners
Forbes
People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites. The fact is, however, small businesses need these ...

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation' - Netimperative


Netimperative

Can AI replace copywriting? Persado One enables 1-to-1 'emotional language personalisation'
Netimperative
Persado has unveiled the expansion of its marketing language cloud and introduced Persado One, a feature that enables personalised emotional engagement at scale. The company also announced the closing of up to $30 million in financing from Silicon ...

Mid Level Copywriter - Bizcommunity.com


Mid Level Copywriter
Bizcommunity.com
The copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts – big picture thinking. Understand the ...

Ten tips for excellent copywriting - Bizcommunity.com


Ten tips for excellent copywriting
Bizcommunity.com
An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience. Here are 10 tips on how ...

LargeFriends.com - the best dating site for plus-sized singles!
SuccessfulMatchCentral.com - the best dating site for plus-sized singles!

PreLaunchX

PrimeNews Domain Is For Sale - $5,000 For Enquiries eMail Us

© www.PrimeNews.biz - 2012

home | site map | links