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Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

More Articles from Copywriting Information:
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Copywriting - Google News

Chicago-based marketing firm announces move to Warehouse Row - Nooga.com


Nooga.com
Chicago-based marketing firm announces move to Warehouse Row
Nooga.com
Her client work in the Chattanooga area includes Memorial Healthcare System and First Things First. more than 17 years of experience in the marketing industry from copywriting to public relations to account service. She has managed brands such as ...

and more »

Lies Writers Tell To Cripple Your SEO Copywriting - Business Insider


Business Insider
Lies Writers Tell To Cripple Your SEO Copywriting
Business Insider
Even the newest of SEOs and marketers understand how important content is to developing a brand presence. Your content is who you are. It's your voice in the market and what you use to convey your message to customers. It's through the combination of ...

The Perfect Job on the Beach - International Living


International Living
The Perfect Job on the Beach
International Living
And that phrase sums up the freelance copywriter's lifestyle in Southeast Asia almost perfectly. For starters, freelance copywriters – even in places like Southeast Asia – have real responsibilities…just like any other career position you may find ...

12 'Appalling' Copywriting Tips From David Ogilvy, The Original Mad Man - Business Insider


Business Insider
12 'Appalling' Copywriting Tips From David Ogilvy, The Original Mad Man
Business Insider
In a 1955 letter to a Mr. Calt [via Letters of Note], Ogilvy gives a list of 12 incredible insights into his habits as a copywriter. From refusing to use a typewriter, to growling at his wife, to downing a half-bottle of rum if uninspired, ...

and more »

An Easy Way to Live and Work in Paris - International Living


International Living
An Easy Way to Live and Work in Paris
International Living
As a copywriter, I work a few hours a day, three or four days per week, and I can think of no better place to live. “Ooooh, look—the Eiffel Tower!” This is what I hear from my kids, ages two and four, almost every day. I can't help but smile.

and more »

Copywriting - the new SEO? - Boosh Articles (press release)


Copywriting - the new SEO?
Boosh Articles (press release)
It might seem like a slightly bizarre thought but with all of the recent changes from Google, is Copywriting going to overtake traditional SEO? Andy Drinkwater from iNet SEO looks at Copywriting and SEO. If you look at the big picture, what does Google ...

and more »

Writer/ Agency Copywriter - Automotive News


Writer/ Agency Copywriter
Automotive News
Your skills: You have at least 3-6 years of copywriting under your belt and proficiency in multiple software programs. You most likely possess a keen understanding of the structure of a brand's identity – how typography, photography, ...

Fresh Perspective Copywriting Releases New B2B Technology Marketing White Paper - Emailwire (press release)


Fresh Perspective Copywriting Releases New B2B Technology Marketing White Paper
Emailwire (press release)
“Two years ago, I wrote the first version of this white paper,” says Rachel Foster, B2B copywriter. “Since that time, some important B2B marketing trends have developed. I wanted to update the white paper for 2012 and include new research, findings and ...

and more »

Offshore Copywriting And Marketing Service Copywriter Offers New Services For ... - WebWire (press release)


Offshore Copywriting And Marketing Service Copywriter Offers New Services For ...
WebWire (press release)
London, January 13, 2012 – Companies offering offshore products and services now have a specialist offshore marketing copywriter to help write offshore sales letters, web sites and marketing materials. Jamie Sylvian, Founder and head communications ...

Content Equals Money Named Best SEO Copywriting Company by topseos.com for ... - Press Media Wire


Caribbean Media Vision
Content Equals Money Named Best SEO Copywriting Company by topseos.com for ...
Press Media Wire
The independent authority on Search vendors, topseos.com, has named Content Equals Money the best SEO copywriting company in the online marketing industry for the month of January 2012. topseos.com evaluates online marketing companies which assist ...
SEO – Not a Sprint but a MarathonBusiness 2 Community

all 61 news articles »
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11 Things You MUST Know Before Hiring a Copywriter!
If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.
Are Long Copy Salesletters Scams?
A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so.
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Does Your Copy Look Fake To the Search Engines?
From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Direct Mail Sales Letters Flow Better With Subheads
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A Copywriting Lesson from Dr. Seuss
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Want a Sticky Site That Sells? Forget Content!
An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.
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Most people can write. Some can even write well.
7 Easy Tips on How to Improve Your Sales Letter Instantly
Would you like to get more sales from your online sales letter? Here are 7 easy tips that you can improve on your ad copy instantly and generate more revenue:1. Have a Strong Call to Action.
3 Reasons why Content is Still King
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

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