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Copywriting Information

11 Things You MUST Know Before Hiring a Copywriter!


If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Kick-Start Your Juices


Listen, consider this scenario.You have a deadline to honour.

Can Honest Copywriting Succeed?


I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

3 Reasons why Content is Still King


Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract.

Fill Your Readers with Confidence


Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important.

The Write Way To Grow Your Business


Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing.

Step One for Copywriters: Understand WHAT to Say


Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page.

Welcome Informed Criticism of Your Work


When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees.

Dont Be Satisfied With Your First Draft


Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage.

Four Things Every Web Site Headline Must Do


As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer.

3 Ways to Increase Conversion Rates


In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.

How to Write Profitable Ads


Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.

10 Keys to Copy That Sells!


Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ..

Help, Help, Help, Sell


Here's a fundamental difference between copywriting offline and copywriting for the web..

Writing Online In Two Syllables or Less


About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks.

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Copywriting - Google News

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Program Listings Editor (Copywriting) - Folio Magazine


Program Listings Editor (Copywriting)
Folio Magazine
PBS is seeking a Program Listings Editor. This individual is responsible for creating and disseminating the PBS Monthly Program Listings compilation, while ensuring that program descriptions meet the highest level of editorial standards. The position ...

and more »

Burbank Email Marketing Cold Sales Campaigns Copywriting Services Launched - MilTech


Burbank Email Marketing Cold Sales Campaigns Copywriting Services Launched
MilTech
Using the information gathered during this initial stage, Astute Social Media offers professional e-mail copywriting services, providing clients with customizable e-mail sequences that can be used for cold sales campaigns. The Burbank digital marketing ...

and more »

Arizona-Based Entrepreneur Introduces Transformational Method to Find and Live One's Passion in Latest Book - NB Herard


Arizona-Based Entrepreneur Introduces Transformational Method to Find and Live One's Passion in Latest Book
NB Herard
Michele P.W.'s own multiple six-figure business was founded on this philosophy: Creative Concepts and Copywriting LLC, a copywriting and marketing company with a prestigious roster of clients such as Ali Brown, Lisa Sasevich, Brian Tracy, John Assaraf ...

Greta Perel: Forget formality (plus four other copywriting secrets for startups) - Startland News


Startland News

Greta Perel: Forget formality (plus four other copywriting secrets for startups)
Startland News
Entrepreneurs have to wear all sorts of hats — but what if one of those “hats” doesn't fit so well? Can you just throw it into the dark depths of your closet? Definitely not that “writing hat.” Writing your own website copy, tweets, sales funnels, and ...

Is Style the Missing Ingredient in Your Online Copywriting? - Business 2 Community


Business 2 Community

Is Style the Missing Ingredient in Your Online Copywriting?
Business 2 Community
Online content creation is often spoken of in a purely functional capacity: You need to generate some words that will, in turn, give the search engines something to chew on, all while conveying your branding message in a clear and effective way. But ...

WHAT THE HECK IS A COPYWRITER? - The Daily Star


The Daily Star

WHAT THE HECK IS A COPYWRITER?
The Daily Star
Every now and then, advertising agencies will ask to hire copywriters. You may have even met one and wondered if that person is another unemployed individual with a vague job title like the CEO of a Facebook called 'What I Ate Today'. A five year old's ...

Email marketers need to tap power of copywriting - Warc


Email marketers need to tap power of copywriting
Warc
Perhaps the most worrying finding for marketers was that 60% of those asked don't think any brands do email well. Brands need to focus on crafting each email carefully, without resorting to gimmicks, according to Rachel Aldighieri, MD at the DMA. “We ...

Why copywriters are their own worst enemies - The Drum


The Drum

Why copywriters are their own worst enemies
The Drum
The people who really don't respect copywriters are not clients at all. They're copywriters themselves. Copywriters who drop their prices as a “goodwill” gesture to complete strangers. Copywriters who take gigs paying less than a dog walker earns ...

Mid Level Copywriter - Bizcommunity.com


Mid Level Copywriter
Bizcommunity.com
The copywriter will develop, conceptualise high-quality, TTL intelligent copy and innovative creative solutions that communicate the brand effectively. Job description. Conceptualise copy and creative concepts – big picture thinking. Understand the ...

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